Tough Love

Tough Love is a short documentary about aspiration and football, which premiered at The East End Film Festival 2018. Produced by Fat Toad Films and co-directed by Ray McFarlane and Patrick Steel.

Steadman Scott has run Afewee, a grassroots football club in Brixton, south London, for over a decade.

His training style is unorthodox but it produces results: the kids respect him and their parents trust him. Not every child will be good enough to make it to the top, but it is about more than football: for local kids, the club offers an alternative to the streets and an opportunity to improve their lives, something Steadman, a former gang member who has done time, is critically aware of.