Fat Toad Films shot and edited a series of films with blood cancer charity Bloodwise, focusing on Hope Merritt, who was running the London marathon to raise money for Bloodwise in memory of her father and sister, John and Ellie, who died of blood cancer.
We cut a three minute-long film that was featured in national press including The Mirror and The Telegraph. Shorter trailers for social media received 1,000s of views on Twitter and a strong response on YouTube and Instagram. We also created a Facebook hero image of Hope running, which featured on the charity’s Facebook page throughout the campaign.
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Hope is running the London Marathon in memory of her father John and her sister Ellie. Sadly, both John and Ellie died from the same type of blood cancer just years apart. In the lead up to one of the world’s major marathons, we’re sharing stories of our runners and what motivates them to keep going. Stay tuned for Hope’s full story… . 🏃♀️🏃♂️ #ImRunningFor #TeamBloodwise . . . . . #hope #marathon #londonmarathon #inspiration #motivation #running #bloodcancer #leukaemia